If your business is struggling with capturing the attention of your audience, then you need to devise a strategy that helps you get over the line. One of the major reasons behind that is the lack of objectives and understanding the audience. So, whether you make a blog, create a Wikipedia profile or build your presence on social media networks, it is futile until you have a goal and understanding of your audience. So, make sure you create a content strategy by understanding your audience first and then identifying your objective accordingly. What do you think?