Mobile applications have been sporadic since 2000, but the real revolution happened with the launch of the iPhone in 2007. Since then, apps have become the main way people consume online. According to studies by analytics companies, 80% of the time is spent online in apps, and 20% in the browser. New companies are taking a technological leap forward and fully embracing mobile apps. They almost completely skip the browser. They use apps instead and create an iPhone app . In this way, they achieve a deeper engagement with their customers. That is not an easy solution, but a conscious choice. There are many advantages to having a mobile app. What is your opinion about this?