Knowing who your audience are is going to help you create your content accordingly. This will not only allow you to cater to their needs but will also ensure that you have added relevant elements within your content as per their requirements. If you wish to make a wikipedia page then make sure that you hava understood your audience and what they need from your content. This will enable you to improve your content quality and help it gain the traffic it requires. Do you think its important to build a targeted audience to create content online?